The designers are going into partnership together, and will take over the Brian Atwood and B Brian Atwood intellectual property from previous owners The Jones Group. Without going into too much confusing detail, the move will basically see Steve Madden compete with the luxury greats such as Jimmy Choo, Christian Louboutin and Manolo Blahnik, which is a pretty big leap for the designer. Although Steve Madden Ltd. is worth a very impressive, $1.3billion, the designer is yet to tap into the luxury goods market. Until now!
“We are an incredible balance to each other: both entrepreneurs, both passionate about shoes and building brands,” Brian Atwood said. “Steve brings the expertise in successfully operating global fashion brands with a wide bench of industry-leading resources and the talent and vision to optimise B Brian Atwood, while I bring the luxury market and designer experience.
“This is the perfect next step for me in achieving my vision for the overall Brian Atwood brand in partnership with Steve. I have spent more than 13 years nurturing my brand with great clarity and now is the time to capitalise on that work.”
Brian Atwood will still oversee the design and creative control, but he will use Steve Madden‘s team to execute the plans. We can expect to see the first collection launch in spring 2015.
Everyday clothes and accessories have to be endlessly versatile – after all, they're the ones you rely on when putting your look together every morning. Pulling an outfit out of my wardrobe while simultaneously wrestling my child out of bed and trying to make a 9:15 appointment can be a daunting, if not impossible, task. But having a few staples that work for a myriad of occasions helps take the stress out of dressing, leaving me with a little more time to savour my morning coffee.
Choose a wrap dress like this Max Mara number and you’ll be ready for a meeting in a flash. Not only is it simple and elegant, it can also be paired back with simple ballet flats for the weekend or with leggings or skinny jeans come cooler weather. Add some sparkle with classic jewellery pieces to pull together a professional look, even though all you really did was freshen up your hair with dry shampoo and apply some lipstick!
Wearing Swarovski drop earrings, ring and wrap around bracelet, Celine bag, Christian Louboutin pumps. Mixing work with pleasure or day with night shouldn’t call for a complete transformation or a trip home to change. This season's push towards nude tones compliments the perennial favourite – a crisp white shirt.
Wearing studs, matching necklace and bracelet all by Swarovski, Equipment shirt and J Brand jeans at Edwards imports, Preen by Thornton Bregazzi sunglasses, Christian Louboutin pumps, Prada bag.
Not sure what to wear to a lunch or dinner date? For an alternative to a dress, look no further than the combination of a plush sweater and tailored shorts for a look that’s feminine yet practical.